About

SullysBlog was created to bring clarity, honesty, and real-world perspective to domain name investing.

The domain industry is full of noise. Quick wins, recycled advice, and surface-level strategies that rarely hold up over time. SullysBlog exists for people who want to go deeper. Investors who care about understanding why domains sell, not just which domains to buy.

Founded by Mike Sullivan, known in the industry as Sully, SullysBlog draws from more than two decades of hands-on experience buying, selling, pricing, and negotiating domain names. The focus has never been hype or shortcuts. It has always been judgment, strategy, and long-term thinking.

Over the years, SullysBlog has become a trusted resource for domain investors at every stage. From newcomers learning how the market really works to seasoned professionals refining their approach. The site covers topics like domain valuation, pricing psychology, negotiation, outbound sales, portfolio strategy, and the shifting dynamics of the domain market itself.

What sets SullysBlog apart is perspective. Most advice in this space is written from theory or outdated playbooks. Everything here is informed by real transactions, real mistakes, and real patterns observed over time. The goal is not to tell you what to think, but to help you think better about domains.

In addition to essays and analysis, SullysBlog regularly features interviews with respected voices in the domain industry. Founders, investors, operators, and builders who are shaping how digital real estate evolves. These conversations are designed to surface insight, not sound bites.

SullysBlog is not a marketplace, a newsletter farm, or a content mill. It is a thinking space for domain investors who value signal over noise and strategy over speculation.

If you are serious about domains, you are in the right place.

Contact

Email: Mike@SullysBlog.com