SullysBlog

Domain investing tips, strategies, and industry insights

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Infinite Designs, Inc.
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NotRenewing.com

Chips (Chip Domains)

Chips are LLLL.com domains made up of the letters Chinese buyers consider "premium," which means no A, E, I, O, U and no V, a letter that doesn't appear in Pinyin. Something like XKMZ.com is a chip. XAMZ.com isn't.

The category was born in the 2015 and 2016 rush when Chinese investors bought short .coms as a store of value and prices for chips went from a few hundred dollars to several thousand in months. Then the market cooled and a lot of people who bought at the top learned what illiquid means.

They still trade, at a fraction of the peak, and they're still one of the more liquid things you can own in domaining. Just don't assume the 2015 chart is coming back. It was a bubble, and it popped.

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Browse More Terms

Transfer

Transfer is a term you'll encounter frequently. It refers to the process of changing the registrant or registrar of a specific domain name. There are two main types of transfers in the domain na...

Appraisal

A professional or automated assessment of a domain name's market value based on factors like length, keywords, and comparable sales.

Domain Flipping

Domain flipping is a key strategy in our industry. It's the practice of buying domain names at a low cost and then selling them for a profit. The process involves identifying domain names that h...

DNS Records

Configuration entries that tell DNS servers how to handle requests for a domain, including A, CNAME, MX, and TXT records.

Estibot

An automated domain appraisal tool that estimates value from keyword data, extension, length and comparable sales.

FQDN

A fully qualified domain name, the complete address including every label from the host to the top-level domain.