Cleanup
The process of reviewing and dropping underperforming domains from a portfolio to reduce renewal costs. Regular cleanup helps investors focus resources on their best assets rather than paying to renew domains unlikely to sell.
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SSL
SSL" stands for Secure Sockets Layer. It's a standard security protocol used for establishing encrypted links between a web server and a browser in online communication. The use of SSL ensures tha...
BIN (Buy It Now)
A fixed price at which a domain can be purchased immediately without negotiation.
CPC (Cost Per Click)
The amount advertisers pay for each click on their ads for a particular keyword.
Holding Costs
The ongoing expenses associated with maintaining domain ownership, primarily annual renewal fees.
Domainer
A person who invests in domain names as a business or profession.
Aftermarket
Secondary domain sales market