Domain investing tips, strategies, and industry insights

Comps (Comparables)

Historical sales data for similar domain names used to estimate a domain's value. When valuing a domain, investors look at recent sales of comparable domains with similar length, keywords, extension, and characteristics.

Back to Dictionary

Browse More Terms

BFCM (Brandable For Common Meaning)

A domain investing strategy focused on acquiring short, pronounceable, made-up words that could serve as brand names across multiple industries.

DA (Domain Authority)

A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).

Cleanup

The process of reviewing and dropping underperforming domains from a portfolio to reduce renewal costs.

Domain Slamming

A scam where a fake "renewal notice" tricks a domain owner into transferring to a different registrar at a much higher price.

Drop Catch

See Drop

EMD (Exact Match Domain)

A domain name that exactly matches a search query, such as CheapFlights.com for 'cheap flights.'