Domain investing tips, strategies, and industry insights

Comps (Comparables)

Historical sales data for similar domain names used to estimate a domain's value. When valuing a domain, investors look at recent sales of comparable domains with similar length, keywords, extension, and characteristics.

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PPC

Pay-Per-Click advertising

Domain Lease

An arrangement where a domain owner allows another party to use a domain name for a recurring fee without transferring ownership.

Buy It Now

"Buy It Now" (BIN) is a term often used in online auctions and marketplaces, including domain name platforms. It refers to a fixed price set by the seller that allows a buyer to purchase the item...

Drop Date

The specific date and time when an expired domain becomes available for registration again.

Inbound Link

A hyperlink from another website pointing to your domain, which can improve search rankings and domain value.

Emoji

"emoji" refers to the small digital images or icons that are used to express an idea or emotion in electronic communication. However, in the context of domain investing, emoji can also refer to a...