Domain investing tips, strategies, and industry insights

DA (Domain Authority)

A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). DA scores range from 1 to 100, with higher scores indicating greater ranking potential. It's calculated based on linking root domains, total number of links, and other factors.

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Add Grace Period (AGP)

The five days after a new registration when a registrar can delete the domain and get the registry fee back.

Reverse Hijacking

Reverse Hijacking (also known as reverse domain name hijacking or RDNH) refers to an unethical and unjust action where a trademark owner attempts to secure a domain name by making false cybersquatt...

Auction

Domain Name Auctions are a common method for buying and selling domain names. These auctions happen in several ways: Expiry Auctions: When a domain name's registration is not renewed, it even...

Cleanup

The process of reviewing and dropping underperforming domains from a portfolio to reduce renewal costs.

DDNS

\nDDNS, or Dynamic Domain Name System, is a service that maps internet domain names to IP addresses as those IP addresses change. Traditional DNS servers provide a fixed IP address for a domain nam...

Brandable

In terms of domain names, "brandable" refers to a name that is unique, catchy, and easy to remember. Brandable domain names are typically non-specific and don't necessarily contain keywords that ...