Domain investing tips, strategies, and industry insights

Lead Generation

Using domain names to capture potential customer information, often through parked pages with contact forms or click-through advertising. Quality exact-match domains can generate valuable leads.

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Traffic

Visitors to a domain name or website; domains with existing traffic are more valuable than those with no visitors.

Expiry Auction

An auction held for a domain name that wasn't renewed by its owner before it becomes publicly available.

Dev Domain

A domain name using the .dev extension, intended for software development purposes and requiring HTTPS.

.STORE

A generic top-level domain designed for e-commerce and retail businesses.

Cleanup

The process of reviewing and dropping underperforming domains from a portfolio to reduce renewal costs.

.APP

A generic top-level domain (gTLD) operated by Google, designed for mobile applications and app developers.