Domain investing tips, strategies, and industry insights

Reserve Price

The minimum price a seller will accept at auction. If bidding doesn't reach the reserve, the domain isn't sold. Some auctions display whether the reserve has been met.

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Redemption Period

A period after the grace period when an expired domain can still be recovered, but at a significantly higher fee.

DNJournal

Ron Jackson's Domain Name Journal, publisher of the weekly chart of the highest reported domain sales since 2003.

Defensive Registration

Registering domain names to protect a brand rather than for direct use or resale.

Domain Kiting

Repeatedly re-registering and deleting a domain inside the five-day grace period so you effectively hold it without ever paying.

Appraisal

A professional or automated assessment of a domain name's market value based on factors like length, keywords, and comparable sales.

.AI

The country code top-level domain (ccTLD) for Anguilla that has become extremely popular for artificial intelligence companies and projects.