Domain investing tips, strategies, and industry insights

Reserve Price

The minimum price a seller will accept at auction. If bidding doesn't reach the reserve, the domain isn't sold. Some auctions display whether the reserve has been met.

Back to Dictionary

Browse More Terms

Cloaking

A technique where different content is shown to search engines than to regular visitors, often considered a black-hat SEO practice.

Extension

The suffix at the end of a domain name, also called a TLD, such as .com, .net, .org, or country codes like .uk.

Domainer

A person who invests in domain names as a business or profession.

PMD (Partial Match Domain)

A domain containing keywords related to a search query but not matching exactly, such as BestCheapFlights.com.

EPP Code

A unique authorization code required to transfer a domain from one registrar to another, also called a transfer code.

Registry

TLD operator