SERP
SERP refers to the page displayed by a search engine in response to a query. Domain investors often evaluate domains based on their potential to rank well in SERPs.
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Browse More Terms
BIN (Buy It Now)
A fixed price at which a domain can be purchased immediately without negotiation.
.CC
The country code for the Cocos Islands, operated by Verisign and marketed as a .com alternative. Had a run of popularity in China.
Holding Costs
The ongoing expenses associated with maintaining domain ownership, primarily annual renewal fees.
Domainer
A person who invests in domain names as a business or profession.
Churning
The unethical practice of repeatedly selling domains among a small group of investors to artificially inflate prices or create a false sales history.
.AI
The country code top-level domain (ccTLD) for Anguilla that has become extremely popular for artificial intelligence companies and projects.