I never tire of it. The excitement of seeing a premium keyword domain in use. The concept is simple. Take a category killer name and direct the traffic to your primary business site. In a previous interview I did, Diapers.com reported that roughly half of their traffic came from type-in traffic. Imagine the impact that has on sales.
Here are 10 more great examples of businesses investing in keyword names to enhance their brand.
Paper.com - officedepot.com
Dogs.com - petsmart.com
Plumber.com - rotorooter.com
Tissue.com - pg.com
Supplements.com - naturesmade.com
Shingles.com - novartis.com
BusinessCoaches.com - WabCoaches.com
Eyedrops.com - restasis.com
Pressure.com - ge-mcs.com
Feedback.com - idealab.com
