Domain investing tips, strategies, and industry insights

ROI (Return on Investment)

The profit or loss from a domain investment relative to its cost. Calculating ROI on domains must include registration, renewal, and marketing costs against eventual sale revenue.

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Reverse Auctions

A "Reverse Auction" is a type of auction where the roles of buyer and seller are reversed. In a traditional auction, multiple buyers bid for a single item which is owned by a seller. The price ty...

BFCM (Brandable For Common Meaning)

A domain investing strategy focused on acquiring short, pronounceable, made-up words that could serve as brand names across multiple industries.

.STORE

A generic top-level domain designed for e-commerce and retail businesses.

LLL.com

A domain consisting of exactly three letters followed by .com, with only 17,576 possible combinations making them scarce and valuable.

Lead Generation

Using domain names to capture potential customer information through parked pages with contact forms or advertising.

Comps (Comparables)

Historical sales data for similar domain names used to estimate a domain's value.