My wife thinks I'm nuts. Moving down the toll road in Chicago at a good clip, family packed in the car, fumbling for my iPhone. I struggle to stay on the road while I snap a quick shot of a billboard that I know will only be in view for a few seconds. Strange enough that I'm taking snapshots while driving, but the advertisement I capture clearly states Fathers' Rights. She looks over at me with an eyebrow raised, What are you doing? I fire back with, Did you see that domain name?
The domain name on the billboard is DadsRights.com, and to be honest, it's a great name. Not because it has thousands of Google exact match monthly searches (it doesn't), and not because it came out of Rick Schwartz vault of killer domain names from 1993 (it didn't). The main reason this is a great domain is because it is perfect for the business that is using it.
Jeffery Leving is an attorney specializing in fathers' rights. If you live in the Chicago area, you have likely seen his television advertisements that appear on the local stations. DadsRights.com is perfect because it's:
- Short
- Descriptive
- Highly Meaningful